“Shop Launch Challenge”

Omni-Channel Campaign

The Spreadshop brand had a need: to encourage more people to open accounts and storefronts on Spreadshop.com. Helping with art direction, production, and execution, my team and I set out to launch a campaign that was aimed at incentivizing 18-34 year old adults to open accounts and engage with the brand on social media though communities.

This project brought contests and exclusivity to the market and saw a successful return surpassing our sign-up goals. Since my involvement, Spreadshop operates iterations of this “Shop Launch Challenge” run periodically, but what you see here is the maiden voyage, and oh what a voyage it was. 3, 2, 1… Engage!